"The artist is the only person; his antennae pick up these messages before anybody. So he is always thought of as being way ahead of his time because he lives in the present."
"The dominant technologies of one age become the games and pastimes of a later age. In the twentieth century the number of past times that are simultaneously available is so vast as to create cultural anarchy. When all the cultures of the world are simultaneously present, the work of the artist in the elucidation of form takes on new scope and new urgency. Most men are pushed into the artist role. The artist cannot dispense with the principle of doubleness and interplay since this kind of hendiadys-dialogue is essential to the very structure of consciousness, awareness, and autonomy." (From Cliche to Archetype, 1970)
"Advertising is the greatest art form of the 20th century."
- Marshall McLuhan
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